Charlwood was asked to give a facelift to the humble cone wringer mop. The previous product was a dull, off the shelf design that did not have the look and feel of the rest of the Oates range created by Charlwood. The result was an elegant design with a more appealing shape to the consumer. The ergonomic shape of the handle was refined so it smoother and more comfortable to hold.
The result was a much better looking product and more importantly a growth in sales for Oates.
Charlwood has a long standing relationship designing innovative products for Oates.