Product Styling and Language

More than a logo

At Charlwood design we believe that a successful industrial design project reflects the core values of brand through 3Dimensional form, colour and materials. More than just a logo we start with defining what the brand is trying to represent and the experience the product is trying to share. Our skill is in our ability to represent this through the unique aesthetics of the product that can often be legally protected through design registration.

Many clients have more than one product to develop so a consistent and distinctive visual language for the product family is essential. We can create a product “style guide” to ensure a consistent quality for current and future products that can evolve over time. Our work with our long term client Oates Cleaning is a testiment to ability to create a consistent language for a range of products, implemented over time.