Oates Cleaning Product Range

Charlwood Design developed a comprehensive range strategy for Australia’s leading manufacturer of industrial, commercial and domestic cleaning products. The range, comprising 40-50 products, which could be implemented over time to minimise capital outlay, but would build into clear categories and market segments. This strategy has enabled the brand to be defined, for the first time, as more than its logo. In addition to a comprehensive colour strategy other elements that are key to the brand are function, form, innovation, value and sustainability.

The Oates squeeze mop was redesigned to remove all metal components and resulted in three individual patented design features. The end result reduced production cost, increased quality and performance and with the compete unit made out of polypropylene and free of adhesives, is fully recyclable.