Following on from the market leading success of the household broom range designed by Charlwood the studio was asked to design a new range of high visibility, rugged brooms for the industrial / tradesman’s market. The robust headstock is hard wearing and durable. The rugged bristles are designed for tough conditions.The range comprised of 3 sizes, with a unique look that defined this area of the market whilst paying tribute to the crest detail across other products in the Oates family.
Charlwood also developed a colour strategy for the range to be taken across to future products.
Charlwood has a long standing relationship designing innovative products for Oates.